BRAND SERVICES

Social that’s built to perform, not just post.

I help brands move beyond reactive content into intentional, platform-native storytelling that drives real results. From fractional social leadership to creative direction, content production, and targeted execution support, my work is designed to bring clarity, consistency, and momentum across every channel.

If you’re ready for social that’s strategic, culturally fluent, and built to scale, you’re in the right place!

  • For brands with an internal team or junior coordinator who need senior direction.

    Monthly Investment:$3,500 / month
    3-month minimum

    What’s included:

    • Monthly Social & Content Strategy Framework

    • Platform-specific guidance (IG / TikTok / YouTube Shorts / Threads / X / Reddit)

    • Content series & format development (what to post repeatedly)

    • Trend monitoring + brand-safe adaptation

    • Monthly performance review + optimizations

    • Creative feedback on posts, scripts, hooks, captions

    • Influencer marketing strategy and relations

    • Async advisory support (Slack / email / voice notes)

  • For brands that need ideas + hands-on execution.

    Monthly Investment:$6,500 / month
    3-month minimum

    What’s included:

    • Everything in Fractional Head of Social/Ditgital, plus:

    • Monthly content calendar & production roadmap

    • 8–12 short-form video edits (or equivalent content output)

    • Caption writing + publishing guidance

    • Community management strategy + response tone

    • Creator / influencer sourcing, content direction & briefing

    • Launch or campaign support when needed

    • Optional on-site support for events / launches / premieres (quoted separately)

  • End-to-end creative direction for your social content/campaigns from concept through to final output.

    Includes:

    • Content concepts rooted in narrative + audience behavior

    • Campaign or series ideation (not just one-off posts)

    • Shoot direction and creative oversight

    • Talent / influencer integration (if needed)

    • Edit guidance to ensure consistency and performance

  • High-performance editing for Reels, TikTok, Shorts, with a focused on retention.

    Includes:

    • Hook restructuring (first 3 seconds)

    • Pacing + cut optimization

    • On-screen text direction

    • Platform-specific formatting

  • Ongoing support to keep your channels active, consistent, and aligned.

    Includes:

    • Scheduling + publishing

    • Caption writing (aligned to strategy)

    • Basic community management

    • Weekly check-ins / adjustments

  • Managing audience interaction to strengthen brand perception and loyalty.

    Includes:

    • Community engagement plan

    • Comment + DM responses

    • Tone of voice alignment

    • Escalation handling

    • Engagement prompts

  • Support in sourcing, briefing, and managing creators and contracts for campaigns.

    Includes:

    • Creator recommendations

    • Outreach support

    • Contract development and negotiation

    • Brief development

    • Content alignment + approvals

  • Ongoing analysis and refinement of what’s working and what’s not.

    Includes:

    • Monthly performance reports

    • Content performance breakdowns

    • Strategic recommendations

    • Iteration planning

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