Download the below broad strokes rate pdf from my POV as a talent manager and a brand marketer, built from deals I've negotiated and what I see brands paying, set against industry benchmarks. Treat the numbers as a starting position/guide because at the end of the day, what you charge is your call, but if you're just starting out, this gives you somewhere to start from.

What's inside

• Rate benchmarks by follower tier, because that's what brands compare you against

• Which niches sit above and below the line, and what moves you inside your bracket

• What your base fee covers, and the things that sit outside it

• A worked example on a 25K beauty creator, priced properly against priced on gut feel